At an event earlier this week we were stunned when we asked the CEO of a Public firm with way over 1 billion dollars in global sales (over 50% coming from overseas) what challenges was his company facing in Marketing in Latin America. Paraphrasing his reply, he said that there was someone from his Latin America team at the event, and that we should go ask him, and started going on a tangent.
It made us think. Is this happening at other major corporations that market in Latin America? Please participate in our poll…your insight is important to the community and it’s an opportunity to learn what others are saying:
